Praca: Head of Web Growth

• Own web revenue performance across the entire product portfolio and set the direction for how the team moves these numbers
• Audit current web growth processes and build the strategy from there
• Lead the shift to web-to-web as the primary growth format — scaling what works and fixing what doesnt
• Take ownership of payment infrastructure and build out AIBYs own payment orchestration layer
• Build shared growth infrastructure across all business units — funnel builders, experimentation frameworks, and more — so every product team benefits and nobody rebuilds the same thing twice
• Own cross-unit alignment and knowledge flow: best practices, workflow standards, shared learnings — youre the person who makes sure one teams breakthrough becomes everyones baseline
• Lead, mentor, and develop a team — raise the hard skills bar, drive accountability, and create the kind of environment where ambitious targets feel energizing rather than exhausting
• Work closely with heads of product, marketing, analytics, and engineering to move initiatives from strategy to execution

• 5+ years of experience in growth or product marketing within subscription-based environments, with a strong focus on web and web-to-web
• 3+ years of leadership experience managing growth teams and driving cross-functional collaboration across product, marketing, analytics, and engineering
• Proven track record of taking subscription products through different stages: youve launched from scratch, scaled what was already working, and diagnosed why something that should be growing isnt
• Deep understanding of unit economics and web growth metrics: CAC, LTV, ROAS, retention, churn, funnel conversion — and how they connect to each other
• Understanding of how LTV prediction models are built and what drives them
• Experience with payment infrastructure: you know how subscription billing works end-to-end
• Hypothesis-driven approach to growth: you build experiments, read results honestly, and iterate fast
• Sharp analytical thinking — you work comfortably with numbers, notice what others miss, and can translate data into decisions
• Solid people management instincts - you know how to develop talent
• Strong written and spoken English
• Knowledge of Russian/ Ukrainian/ Belarusian – fluent enough for confident daily communication (both speaking and writing skills)

• Results-oriented colleagues committed to scaling impactful products. Your team will help you achieve the most ambitious goals
• Remote-friendly work environment with high autonomy and minimal bureaucracy
• Competitive fixed salary + generous performance-based bonus
• Medical insurance (depending on the location)
• Paid vacations, sick days, and other benefits

AIBY is a team of strong international top talents. This role allows for either hybrid (combining in-office and remote work), fully remote or in-office work.